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RalphLauren.com celebrated it’s 10th Anniversary with an amazing state of the art 4D experience that incorporated spotlight technology, music, even perfume in the air, all synchorized. Four-story tall models, ties covering the building. Fascinating.

The Official Ralph Lauren 4D Experience – New York from Ralph Lauren on Vimeo.

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

posted by Lee Ann Waterrs