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ArcadeFire-grammy2Finally, we can hear a song from the highly anticipated new album from Canadian Grammy Winners Arcade Fire, via two different videos.

It’s the title-track from their upcoming album ‘Reflektor’ and features David Bowie on vocals with LCD Soundsystem frontman James Murphy producing. The band rolled out not one, but two different videos for the song today. The regular video, directed by Anton Corbijn, is black and white filmed with a mirror man and the band with big ol’ paper mache heads.
The other is yet another Google Chrome experimental interactive video produced by Vincent Morriset.  Enhanced for smartphone and tablet use, the video uses your camera to incorporate you in the video, which you can also control. It should also work on a regular computer. Check it out at justareflektor.com.

Via Rolling Stone   and Consequence of Sound