May 162010
 

OK Go Allows Embeds With New Version of Their Music Video.

OK Go – This Too Shall Pass from OK Go on Vimeo.

According to Mashable.com, cheeky treadmill dance stars, OK Go, created another elaborate video for new song, This Too Shall Pass.

Record Company EMI refused to allow embedding of video.

OK Go’s response? Essentially reinvention of the wheel of music videos… Get a sponsor.

Now with sponsorship $$, band makes more elaborate ‘marching band’ video.

To premiere on bandsite … okgo.net — 6pm tonight. Followed by ‘chat’ with frontman Damian Kulash.

All the sordid details at mashable.com with several interview videos, etc.

Check out the hip dancing machine band OK Go at #Hangout Beach Music & Arts Festival. Here’s the original video (I hope)

/zewLeeAnn