Pretty Green, Liam Gallagher’s new critically acclaimed, high-end and limited edition clothing line will be unveiled and available today in the heart of London’s historical rock and roll stomping ground – 57 Carnaby Street on Friday July 30th.
Last night, he celebrated the opening with celebrity friends who were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Phil Daniels, Zak Starkey, Audiobullies, Black Twang, Gary Crowley and actor Tom Ellis.
The 2000sq ft store is housed over two storey’s with the basement area featuring a panoramic image of Liam on Brighton Beach and a Lambretta Li 150 series 3 replica scooter.
The pop-up store will be selling a selection of exclusive one-off pieces as well as the Green Label and Black Label Spring Summer collections, plus featuring exclusive glimpses of the Pretty Green Fall/Winter 2010 Collection soon to hit stores in the United States.
Pretty Green draws its inspiration from the art, music and culture scene of the 1960’s, so Carnaby Street was the perfect location to open the pop-up store, due to its rich style, musical heritage and iconic status. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collection has meant the collection sold out in several key stockists.
2010 also marks the 50th anniversary since Carnaby became the epicentre for swinging London, and continues to be synonymous with cutting edge fashion, music and youth culture.