
Catt Sirten has been behind the microphone for fifty years.Ā Always looking for a home base of listeners that appreciated the musical path less-traveled, his search took him to 14 cities, such as Indianapolis, Phoenix, and Birmingham, before discovering Mobile…a city with an audience of music-lovers that defied the generic cookie-cutter mentality.Ā The first voice on 92Zew at 12:20am Sept. 1984, Sirten found his musical home.
After a 10 year tenure as director of programming, Sirten migrated to public radio as announcer and then manager,Ā but maintained “Catt’s Sunday Jazz Brunch” and associated program and event schedule .Ā For three decades, up to 120 events per year were created for Mobile music-lovers.
In 2008, Catt and associatedĀ programs andĀ events “came home” to 92Zew, with plans to be a “Zew-Lifer”.
Catt’s Sunday Jazz Brunch is the second longest running jazz radio program in America, having made its local debut on 92Zew, Nov.4, 1984.Ā A night-time companion program, Radio Avalon, with 5000+ episodes, followed in the 90s.
The “Brunch” is an eclectic collection of jazz that crosses many eras and styles, and includes jazz-influenced music that one might find difficult to categorize by generic genre.Ā Host Catt Sirten is often heard to say, “How do you know you like it, if you never have a chance to hear it.”
Catt attributes the long term popularity of the program to it being aimed at listeners “that grew up with the Beatles’ ‘.Ā “With the core audience of the Zew, especially in the beginning, being baby boomers, the goal was to expose jazz music that was compatible with the Zew’sĀ full time audience. As it turned out, many of those performers are now the legends of contemporary jazz”, comments Sirten.
The success of these programs provided an opportunity to expand into live events such as “The Brown Bag Concert Series”, now in it’s 38th year; the Big Band Sunset Series, in its 15th year; a live, local-music television series, “Live From Avalon”, on Alabama Public Television.